Writing email is a beast in of itself, and most people
get it ALL WRONG.
Email is the best, let me repeat, the BEST way to
generate a steady income online -coupled with the
right products you’re selling and promoting of
So, it’s something that you want to get right. Right?
Thing is, most people think getting email right is by
becoming a literary guild member that has pretty,
“”grammatically correct”” emails…
They become bonafide members of the Spellcheck
Nazi Club, like that’s going to put money in their pockets.
And I get these emails from time to time. Subscribers
pointing out to me where I’ve missed some comma or
something like that.
Some other error which often, is NOT an error in email
etiquette. Often it’s something I’ve put there intentionally
that they’ve ever so graciously brought to my attention.
But here’s the thing, while they’re stressing over periods
and commas, I’m making money.
Because that’s not what makes the money in this industry.
Some of the top email marketers and online business
owners out there can barely spell their names for
They’re making 6-7 figures, not for their spelling skills, but
for the “”specific way”” in which they write, and I’ll share that
with you in just a sec.
Now as a quick caveat, I’m not saying that you shouldn’t
write well, or that you don’t need to worry about spending
a few extra minutes to proof your emails before you send
If you want to do that, in most cases that’s fine.
What I’m saying is that you need to focus on what’s
important. On what brings home the bacon.
What’s that which we should focus on, you say?
Writing in a CONVERSATIONAL tone.
That’s the most important thing, by far.
Writing like people talk in a conversation.
So things like this are game in email: (Talking in bold
to MAKE A POINT. Using “”…”” to keep people reading…
Using multiple exclamations if you want to scream!!!
Using very short sentences to drive. something. home.
Using all kinds of odd slang and words strung together
that would make your English Teacher cringe.
All in the name of writing like you talk and getting your
emails out there to the world, daily if at all possible.
Don’t sweat any of the other stuff. We’re talking in an
authentic way to our tribe and connecting with them.
We’re not trying to win the Pulitzer Prize here.
Did you know that many of the worlds top copywriters,
working for 7-9 figure brands, even PURPOSELY will
go through and ADD errors to their emails and sales
Because it increases conversions. They get more sales
as a result!!!
Turns out it makes their copy more authentic. More human.
Almost like talking one on one to a person.
Kinda like what ‘ye olde emails are for.
You can take this email, straight to the bank.
I challenge you, write an email a day for the next 30 days
to your list. Be authentic, tell stories, speak conversational,
and have a few irresistible offers sprinkled in there that
will really help ‘em.
If you don’t have that, use this:
And if you don’t have a list, that’s not the point. Get into the
habit of writing conversational email daily. It’s a skill that
will change your life.
Besides, you can throw a couple bucks at a few solo ads, get
some traffic from FB or a host of other places, and have a
fast growing list as soon as you decide to take this seriously.
We all start at Subscriber #0.
What’s important is that you START.
To your journey,